In 2026, airwaves are crowded and digital feeds are saturated. To truly connect with the Nepali consumer, you need to step out of the screen and into their world. This is the power of BTL (Below The Line) Marketing.
What is BTL Marketing?
Unlike massive ATL (Above The Line) campaigns like TV ads, BTL marketing is targeted, direct, and measurable. It's about activations, street-level engagement, and creating memorable brand experiences.
High-Impact BTL Tactics
- In-Store Experiences: Engaging customers at the point of purchase.
- Roadshows & Mobile Vans: Taking your brand directly to the community.
- Custom Signage & Point-of-Sale (POS) Displays: Visual triggers that drive impulse buys.
Why Saraswoti Media is the Best BTL Agency for You
We don't just provide the assets; we provide the strategy. From designing the mobile activation vans to manufacturing the POS displays in-house, we are your end-to-end partner for ground-level brand domination.